Well played Taco Bell

[sfd]

Just pure genius. It's probably costed them as much as a normal commercial but with the viral spread of the story, definitely hit way more people than any single commercial would.

http://www.autoblog.com/2012/07/10/taco-bell-airlifts-food-truck-into-remote-alaska-town-after-hoax/#continued

[civcmatt]

worth the money to air lift a few thousand tacos lol

[Punisher11]

not one of those people were obese, guess why

but i will admit, the PR for that was amazing

[95civicex]

I wonder how many of those people where disappointed when they finally got to taste some Taco Bell

[Punisher11]

I wonder how many of those people where disappointed when they finally got to taste some Taco Bell

they got the dorito taco... at least it was just the weak ass regular taco

[Fkntkn]

I like taco bell, and that was pretty cool.